![]() The Off-Facebook menu can let you see and do more with the data that keeps the social media advertising machine running, but it has limits. have access, but despite those early promises, the controls aren’t exactly simple. The setting finally started rolling out last year, but only to people in Ireland, Spain, and South Korea. “It will be a simple control to clear your browsing history on Facebook - what you’ve clicked on, websites you’ve visited, and so on,” CEO Mark Zuckerberg wrote in May 2018. That lets marketers build ads that play on your interests and emotions.įacebook first promised to give its users a meaningful way to put the brakes on that behavior almost two years ago in the wake of the Cambridge Analytica scandal, when it was revealed that millions of users’ data had been illicitly used for political campaigns during the 2016 election. “What Facebook gets out of all that is data that can be super valuable for targeting ads,” Oppenheim says. “If you clear your history and turn off future data sharing, these are meaningful ways to protect your privacy.”Īlong the way, you’ll get a peek behind the data collection curtain. “Everybody should adjust the Off-Facebook settings,” says Casey Oppenheim, co-founder of data security firm Disconnect. Then you can also prevent the company from linking such “off-Facebook” data with your account in the future. You can “disconnect” that data from your account using a setting in the menu called Clear History. The new settings are grouped in a menu called Off-Facebook Activity, and they reveal details about data sent to the company over the previous six months. The tools also give you more power to do something about it. ![]() But a new set of Facebook settings can give you a much clearer view of which companies are sending in your data. Consumer Reports and other outlets have reported on how invisible trackers such as the Facebook Pixel are scattered across the web, for instance. Through relationships with hundreds of thousands of apps, websites, and other services, the company receives an all-but-constant stream of information about what most of us do online, and even where we go in the real world. Facebook tracks us even when we’re not on Facebook.
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